Web Content Creation & Search Optimization
Consistently delivering fresh content that customers love is challenging. Whether you need to optimize your site for AI-powered search, produce videos and social content, or write engaging copy, we can help!
GEO: Is Your Website Optimized for AI-Powered Generative Search?
The widespread adoption of LLM-based AI has caused massive changes to the SEO landscape. AI-powered summaries now appear above organic results on Google searches, and users are also searching via Perplexity, Microsoft Copilot, Google Gemini, and ChatGPT. As a result, although organic search results still matter, many websites that rely on traditional SEO have seen huge drops in traffic.
Optimizing your site for AI–Generative Search Optimization–involves some additional steps compared to traditional SEO. On the content side, clearly structured writing can help AI understand a website’s purpose. Content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (“E-E-A-T”) is especially important, as it impacts both traditional and generative search performance. On the technical side, it is now essential to add schema markup to your web pages. Schema markup helps AI understand your website content, which can significantly improve AI-powered search results.
If you want to learn more, or need help with Generative Search Optimization for your website, contact us today to schedule your free consultation.
Is Your Website Content Effective?
Websites are powerful marketing tools. They contribute to sales by helping potential customers find you, and by educating prospects on the value of your products. Even with today’s AI and automation tools, it is tough to create great content. It takes time and energy to build effective landing pages, product listings, blog articles, and social media posts.
Many businesses get so frustrated that they either give up altogether, or only put the bare minimum of effort into creating content. But this is a huge mistake!
Potential customers will judge you based on your online content. If that content doesn’t build trust, connect with customer needs, and explain the unique value of your products, then you could be missing out on sales. And if your written content doesn’t take search engines into account, your customers might not even know that you exist.
Boost Online Sales with High Quality Website Copy
Great content starts with strategic planning. Whatever your web content and SEO needs, Alden Interactive can help you plan an effective content strategy. We will find topics that your prospective customers care about, identify high volume, low competition keywords related to these topics, and then outline a timeline for publishing content based on those topics and keywords.
When it’s time to execute, Alden Interactive consistently delivers high quality written content on schedule. We create engaging, helpful copy that audiences love. Whether you need content for website and landing pages, blog posts, video scripts, or social media posts, let Alden Interactive take care of your copywriting needs.
Create E-Commerce Product Pages that Convert
Well written product pages are essential for e-commerce SEO success. Product descriptions are a form of “helpful content” and play a double role: they inform your customers about your product while generating search engine traffic. Alden Interactive can drive traffic and increase sales for your e-commerce website, by creating compelling, branded product descriptions that connect with customers and improve search engine ranking for target keywords.