Alden Interactive Blog
The Future of Social Media Marketing: 5 Key Social Marketing Trends for 2025
David A. Powers | May 18, 2025
This article dives into five key social marketing trends for 2025 that businesses need to consider as they develop social marketing strategies: (1) social search (2) short and long form video content, (3) competition between social media platforms, (4) a shift from organic to paid strategies, and (5) experiments with proactive brand engagement.
A Guide to SEO for Startups & Small Businesses
David A. Powers | Mar 18, 2025
Updates to Google algorithms and new AI tools have both changed the landscape for Search Engine Optimization (SEO) in recent years. In this article I answer the most common SEO questions that small business owners ask: How does SEO work? How has SEO changed? What is “Helpful Content” and why is it essential for SEO success? How long does SEO take? How do I turn web traffic into leads?